Why CEOs struggle with public speaking

I’ve helped more than 70 CEOs, CTOs and leaders speak for the first time on camera. They all have 𝗼𝗻𝗲 thing in common.

𝘛𝘩𝘦𝘺 𝘢𝘭𝘭 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘥𝘦𝘱𝘵𝘩.

When you speak at an event, in a media interview, on camera:

You think twice.

You sweat a little.

You feel like this is something totally new and alien.

This is true across cultures

across personality types

Across leadership levels

And it’s because you are trying to imitate someone you’ve seen before on stage

Steve Jobs. A president. A super serious business person talking about their company.

So, the biggest challenge is to:

You have to get that programming out of your mindset

You have to find your own voice, become the impactful version of yourself on that stage.